There was a time was when a website was simply an online brochure. But, as those who developed early websites are now discovering, the first generation of sites are overdue a complete makeover as online customers become more discerning in the face of smarter web marketing.
A state of the art website from years gone by might, for example, have had a Flash animated intro page, followed by pages containing lengthy copy explaining all about a company in great detail. A “contact us” page might have a phone number and email address.
But times change. Flash introductions are now largely dismissed, as they take time to unfurl, and prevent the website’s content being viewed effectively by a search engine. Copy is generally shorter, more direct and divided into smaller, bite-size sections, as visitors want to get to the information they seek in ever-shorter timescales. And the call to action is frequently automated, allowing the website owner to capture contact details and other information; or, better still, allowing the visitor to actually purchase online without contacting the company’s staff.
All of which underlines the need to find the right web design company to help manage the evolution of your website. Today, most companies realize that harnessing the power of the internet requires constant diligence, not simply a one-time makeover every few years. And as websites do so much, it is vital to recruit a partner with the right specialisms to meet your brief. Some web design companies specialize in design, others in search engine optimization, others in building online shops.
With such an instant medium, it is possible to constantly check and enhance a website’s performance, receive analytics reports, tweak pages depending on the number of visits and length visitors stay, and adding new copy to encourage repeat visits and improve search engine rankings. Increasingly, it is vital to employ an online presence as a key part of every company’s ongoing marketing activities.
Let iDesign give your site a full no-obligation review to our list of key checkpoints to allow your site to be used to its fullest potential. iDesign even offers service and assistance with your print and marketing collateral and marketing strategies. Visit http://www.idesigncs.com today! The easiest click you’ll make towards a better 2010…
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