Monthly Archives: May 2010

In a time when people are recognizing how delicate the environment is, it is important for companies to shift into a more environmentally conscious state. iDesign has taken the initiative and grown into an environmentally friendly corporation by taking significant steps in their production of print products. iDesign was one of the first trade printers in the nation to begin using soy-oil based inks instead of traditional petroleum-based ink. Also known as vegetable-oil ink, soy ink is a great advancement
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Historically printers have adopted and used AM or Amplitude Modulated screening which is a halftone screen arranged on a grid. Larger dots render dark tone values while smaller dots are used for lighter values. Viewed from a distance these dots create the illusion of continuous tone reproduction. Common screen rulings range up to 200 lpi. Even though AM screening is a common method for many printers nationwide, there is a better and higher quality method for screening and producing better work.
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